View case study01
Vans
Property of the shop. A 13-slide spec campaign deck.
Selected work
Art direction and creative direction. Print, interactive and film. AI-assisted under my direction.
Self-initiated concept and spec work · Each image opens its case study
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View case study02
DAYGLOW
A little more daylight. Soda identity and packaging.
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SIDE B
Flip it over. Listening-night identity and poster series.
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LOW TIDE
Come in at low tide. Wine-bar identity, menu and signage.
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TEMPER
Made to wear in. Workwear identity, labels and trims.
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Bar Covell
Choose an adjective. A typographic campaign for a wine bar.
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Bicycle Kitchen
Your hands. Our tools. A two-colour riso campaign.
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Permanent Records
Dig all day. Stay for the show. A gig-poster campaign.
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Look up.
An unsolicited two-ink poster concept for Specs.
Interactive
10—13
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SOLA
A sunscreen brand that lives on today’s real sun.
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YOAKE
A clay konbini that runs on real Tokyo time.
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Shallows
A tide pool you can play. Five real species.
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Rules Off / Rules On
One brief, built twice by an AI agent, with and without my rules.
Film
14—18
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Graza
Sign your dinner. Three vertical spots and a billboard.
View case study15
Fishwife
A postcard you can eat. A 15-second collage animation.
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Tracksmith
Before the day has a name. A 30-second film.
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Sportiefs Matcha
Every good day has a warm-up. A 15-second stop-motion film.
View project18
FIBS
100% artificial. So is the ad. A 14-second spot made only of code.