Isaac
Hernandez✳Independent concepts
Identity · Packaging · Art direction
All projects06 / 07Self-initiated concept · 2026

SIDE B

Flip it
over.

A monthly listening-night identity — a flipped-record B, cobalt and hot pink, and a poster series that gets wheat-pasted all over the neighborhood.

Brand identity · Poster series · Merch
A fanned stack of screen-printed SIDE B posters in cobalt and hot pink on a concrete floor, with a strip of perforated tickets and a black canvas tote carrying the flipped-record B mark.
Listening night / Concept identityPrint & merch visualization
01 / The ideaStart with a reason.

The side nobody
plays first.

The brief

Create an identity for a monthly night where a whole record is played start to finish — an event that needs a poster every month, a ticket, and something people will carry home.

The response

Side B is the deep cut, the one you have to flip over for. The mark is a B drawn as a record turned over; the two inks are the two inks a cheap screen-print shop can do on one night. Every month the poster changes only its date and its record.

01

A letter that is a record.

The flipped-vinyl B is the whole identity — it works as a stamp, a sticker, a tote, and a four-foot poster.

02

Two inks, slightly off.

Cobalt and hot pink with deliberate misregistration. It looks hand-pulled because it is designed to be.

03

Poster first, everything else second.

The night lives on walls. Tickets and merch are the poster cut down, never a separate design.

02 / The identityMark, color, hierarchy.
Cobalt#2C3EE0
Hot pink#FF3F8E
Off-white#F3EFE6
Black#1B1B1B

One mark.
Twelve posters a year.

The B mark and the wordmark are fixed; the date, the record and the overprint density change monthly. Because it is two inks on off-white, a year of posters reads as a single series on the wall.

Fixed

Flipped-record B mark, condensed wordmark, cobalt + pink, off-white stock, visible misregistration.

Variable

Month, date, the record being played, and how much the two inks overlap.

Format rule

Poster: mark large, date small. Ticket: mark only, perforated. Tote: mark, one color.

01SIDE
BMonthly posterSCREEN PRINT · 2 INKS
02SIDE
BTicket stripADMIT ONE
03SIDE
BCanvas toteMERCH

Application studies / Live type layouts. Final lettering appears in the imagery above.

03 / In the worldWheat-paste campaign + door merch

Pasted up,
torn down, repeat.

The campaign is the posters on the wall: overlapping, weathering, replaced monthly. A digital placement reuses the hero photograph with the date as the only new information.

Wheat-pasted SIDE B posters overlapping on a brick wall at night under a streetlight, one corner lifting, wet pavement below.
Campaign art direction / Concept visualization
SIDE B

FLIP
IT
OVER.

A fanned stack of screen-printed SIDE B posters in cobalt and hot pink on a concrete floor, with a strip of perforated tickets and a black canvas tote carrying the flipped-record B mark.A monthly listening night
One record. Start to finish.
SIDE B

One record.
Start to finish.

A fanned stack of screen-printed SIDE B posters in cobalt and hot pink on a concrete floor, with a strip of perforated tickets and a black canvas tote carrying the flipped-record B mark.Monthly listening night
Campaign poster / Type & image compositionDigital placement / Alternate composition
04 / The takeawayScope & next steps.

The next test: pull the first real two-color print and see how much misregistration is too much.

Project scope & production notes

What this study covers

Brand identity
Poster series
Merch

Concept brief, mark and lettering studies, visualizations, brand rules, typography and application layouts.

What comes next

Before production: vector the B mark, set up two-color separations, and proof the pink on off-white stock under a streetlight.

This is an independent fictional brand study, with no client commission or measured commercial results. Concept marks would need vector refinement and supplier validation before production.

Next project / 07

TEMPER

Workwear label
TEMPER concept hero image