Isaac
Hernandez✳Independent concepts
Identity · Packaging · Art direction
All projects07 / 07Self-initiated concept · 2026

TEMPER

Made to
wear in.

A workwear label identity carried entirely by what's sewn on: a woven label, a stamped button, a kraft hangtag, and a line about wearing things in.

Brand identity · Labels & trims · Lookbook
An indigo woven label stitched on heavy sand canvas reading TEMPER in cream slab-serif capitals with a small flame mark, beside a rust-red kraft hangtag reading MADE TO WEAR IN, orange thread and a stamped brass button.
Workwear / Concept identityTrims visualization
01 / The ideaStart with a reason.

A brand you only see
up close.

The brief

Create an identity for a small workwear label whose branding lives on trims rather than on the outside of the garment — a label, a button, a tag — and a lookbook language to match.

The response

Tempering makes metal harder by heating and cooling it; good workwear gets better the same way. The slab-serif wordmark and a small flame mark are made for woven thread and stamped brass. Rust, canvas, indigo and chalk are the colors the clothes already are.

01

Brand the trims, not the chest.

The wordmark appears on the woven label, the button and the hangtag — never printed across the garment. Quiet from across the room, unmistakable up close.

02

Slab serif for thread.

Slab capitals survive being woven at label scale and stamped into brass. A thin typeface would have disappeared.

03

One line, everywhere.

‘Made to wear in’ is the hangtag, the poster and the lookbook title. It is also the product promise.

02 / The identityMark, color, hierarchy.
Rust#A84F2A
Canvas#D9CDB6
Indigo#2B3E5C
Chalk#EFE4CF

Woven, stamped,
tied on.

Three carriers, one wordmark. The woven label is the primary mark; the button carries only the flame; the hangtag carries the line. Together they are the brand — there is no logo lock-up beyond them.

Fixed

Slab-serif wordmark, flame mark, indigo label with cream thread, rust hangtag, brass button.

Variable

Garment fabric and color, the hangtag's second line (fabric weight, origin), and lookbook location.

Format rule

Label: wordmark + flame. Button: flame only. Hangtag: wordmark + line. Poster: line large, wordmark small.

01TEMPERWoven labelCREAM THREAD
02TEMPERKraft hangtagMADE TO WEAR IN
03TEMPERBrass buttonFLAME STAMP

Application studies / Live type layouts. Final lettering appears in the imagery above.

03 / In the worldWorkshop poster + lookbook

Worn in,
on the wall.

The lookbook language is a wall, a hook and a jacket. The poster carries the line and the wordmark small; the digital placement reuses the hero's trims. Nothing is styled — the clothes are shown the way they are kept.

A rust-red poster reading TEMPER / MADE TO WEAR IN pasted on a painted brick workshop wall, a canvas work jacket hanging beside it in raking afternoon light.
Campaign art direction / Concept visualization
TEMPER

MADE
TO WEAR
IN.

An indigo woven label stitched on heavy sand canvas reading TEMPER in cream slab-serif capitals with a small flame mark, beside a rust-red kraft hangtag reading MADE TO WEAR IN, orange thread and a stamped brass button.Workwear
Canvas. Indigo. Brass.
TEMPER

Canvas. Indigo.
Brass.

An indigo woven label stitched on heavy sand canvas reading TEMPER in cream slab-serif capitals with a small flame mark, beside a rust-red kraft hangtag reading MADE TO WEAR IN, orange thread and a stamped brass button.Workwear label
Campaign poster / Type & image compositionDigital placement / Alternate composition
04 / The takeawayScope & next steps.

The next test: weave the label for real and confirm the flame survives at label scale.

Project scope & production notes

What this study covers

Brand identity
Labels & trims
Lookbook

Concept brief, mark and lettering studies, visualizations, brand rules, typography and application layouts.

What comes next

Before production: vector the wordmark and flame, sample the woven label with a trims supplier, and proof the kraft hangtag against real garment colors.

This is an independent fictional brand study, with no client commission or measured commercial results. Concept marks would need vector refinement and supplier validation before production.

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