Independent studies / 2026

DIFFERENT STORIES.
SHARED INTENT.

Make something worth noticing. Twenty-six campaign ideas explored through hero designs and social stories — fifteen with full case studies, four with motion.

Self-initiated proposals, not commissioned client work. Artwork is AI-assisted; these visual directions are illustrative, not depictions of actual products or premises.

20 / Permanent Records Roadhouse

Independent concept · Full case study · Design + Motion

Dig all day. Stay for the show.

A gig-poster campaign for a record store that becomes a bar and a stage after dark — a vinyl groove turning into a beam of light. Now with a six-second motion cut.

Permanent Records Roadhouse: Dig all day. Stay for the show. Hero and social-story concept layouts.
Permanent Records Roadhouse vertical story design
Vertical story · Download image
6.6-second motion cut · Download video
Campaign hero + social story + motion / Completed · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

21 / Bicycle Kitchen

Independent concept · Full case study

Your hands. Our tools.

A two-color, risograph-style campaign for a volunteer-run nonprofit where people fix their own bikes — an exploded diagram as the hero.

Bicycle Kitchen: Your hands. Our tools. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

22 / Fugetsu-Do

Independent concept · Full case study

Soft since 1903.

A seasonal campaign for a 123-year-old Little Tokyo mochi shop — layered washi circles instead of product shots.

Fugetsu-Do: Soft since 1903. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

23 / LACAUSA

Independent concept · Full case study

Made here. Worn everywhere.

A process-led campaign for a made-in-LA womenswear label — sun-washed linen and late-afternoon light instead of a lookbook.

LACAUSA: Made here. Worn everywhere. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

24 / Brooke Callahan

Independent concept · Full case study

Dyed by hand. Cut to move.

A color-drop campaign for an Echo Park label that dyes and sews in-house — dye-bath fields bleeding into each other.

Brooke Callahan: Dyed by hand. Cut to move. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

25 / Bar Covell

Independent concept · Full case study

Choose an adjective.

A typographic campaign for a Los Feliz wine bar with no written list — a glass that fills with words.

Bar Covell: Choose an adjective. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

26 / Jessica Alpert Design

Independent concept · Full case study

Rooms that know you.

A new-client campaign for a Studio City interior design practice — a floor plan with one room lit from within.

Jessica Alpert Design: Rooms that know you. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

17 / Milla Chocolates

Independent concept · Full case study

A gift, beautifully considered.

A gifting campaign that treats the box like a gallery object — faceted geometry in cocoa, blush and one plane of gold.

Milla Chocolates: A gift, beautifully considered. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

18 / TuCha

Independent concept · Full case study

A sweeter pause.

A tea-and-dessert campaign built from steam, a clay arch and a gradient that moves from matcha to milk tea.

TuCha: A sweeter pause. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

19 / The Chocolate Dispensary

Independent concept · Full case study

Find your next favorite.

A discovery campaign that treats craft chocolate like an independent bookstore — a shelf of spines, one pulled forward.

The Chocolate Dispensary: Find your next favorite. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

12 / Joan Gray Candles

Independent concept · Full case study

A memory, lit.

A gifting campaign that treats scent as memory: forest shadows on folded paper, a single editorial serif, no product shown.

Joan Gray Candles: A memory, lit. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

13 / DEHV

Independent concept · Full case study

Scent meets sculpture.

A brutalist collection campaign for concrete candles — chalk grey, one persimmon beam of light, and a grotesk set at architectural scale.

DEHV: Scent meets sculpture. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

14 / Soft Ember

Independent concept · Full case study

Slow the moment.

A mood-led collection campaign: a sun slipping behind painterly linen hills, built so every new mood gets its own sky.

Soft Ember: Slow the moment. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

15 / Flower Song LA

Independent concept · Full case study

Make something unexpected.

A workshop campaign built like an art-school collage — cut paper, cobalt, fuchsia and acid lime, and permission to get it wrong.

Flower Song LA: Make something unexpected. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

16 / FlowerSchool Los Angeles

Independent concept · Full case study

An evening in bloom.

An invitation-style campaign for private workshops: ink botanicals around a midnight aubergine field and an italic serif headline.

FlowerSchool Los Angeles: An evening in bloom. Hero and social-story concept layouts.
Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗

09 / Amude

Independent concept · Design + Motion

Set the mood.

An abstract amber-light study inspired by hand-poured candles and the rituals around scent.

Amude campaign hero: Set the mood.
Amude vertical story design
Vertical story · Download image
6.6-second motion concept · Download video

10 / Viola Floral

Independent concept · Design + Motion

A weekly reason to bloom.

A tactile paper-flower campaign introducing the idea of an ongoing floral membership.

Viola Floral campaign hero: A weekly reason to bloom.
Viola Floral vertical story design
Vertical story · Download image
6.6-second motion concept · Download video

11 / Penny Oven

Independent concept · Design + Motion

Bring the morning.

An illustrated catering campaign for shared breakfasts, gatherings and office mornings.

Penny Oven campaign hero: Bring the morning.
Penny Oven vertical story design
Vertical story · Download image
6.6-second motion concept · Download video

01 / Nanda Jewelry

Independent concept

The everyday edit.

The business’s layering sets and everyday essentials suggested a campaign built around choosing pieces that become part of a daily routine.

Nanda Jewelry: The everyday edit. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

02 / Claysita

Independent concept

Make room to make.

The business’s mix of classes, workshops and studio memberships suggested a campaign about making space for a creative practice.

Claysita: Make room to make. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

03 / HYPE Fitness

Independent concept

Find your people.
Find your rhythm.

The business’s community-first, no-ego approach to fitness inspired a campaign about belonging and rhythm rather than body-transformation promises.

HYPE Fitness: Find your people. Find your rhythm. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

04 / LeightWorks

Independent concept

Light, in motion.

The way the brand describes color shifting with light and movement suggested a campaign that makes that optical quality the visual story.

LeightWorks: Light, in motion. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

05 / Hands in Clay L.A.

Independent concept

Your first piece
starts here.

The business’s introductory classes and private lessons make a natural starting point for an inviting campaign aimed at first-time potters.

Hands in Clay L.A.: Your first piece starts here. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

06 / Echo Art Studio

Independent concept

Give a little
creative time.

The business’s pottery and art classes, private events and gift cards suggested an experience-led gifting campaign.

Echo Art Studio: Give a little creative time. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

07 / Kamyi.Art

Independent concept

Small folds.
Lasting impressions.

The business’s Kyoto-paper origami designs and museum-shop stockists inspired a campaign that celebrates the detail and material behind the work.

Kamyi.Art: Small folds. Lasting impressions. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

08 / Stone Garden Ceramics

Independent concept

A little room
to grow.

The business’s ceramics classes suggested an approachable campaign connecting making by hand with the idea of growth.

Stone Garden Ceramics: A little room to grow. Hero and social-story concept layouts.
Campaign hero + social story / Concept presentationDiscuss a campaign ↗

Ways to work together

Direction → Design → Motion
01 / DIRECTION

A clear point of view.

Brand positioning, visual territories, campaign ideas, and art direction built around a specific business goal.

02 / DESIGN

A coherent campaign.

Hero creative, social assets, email graphics, sales presentations, and identity or packaging concepts that belong together.

03 / MOTION

An idea that moves.

Short social clips, animated campaign graphics, and product-reveal concepts. AI-assisted production, grounded in your approved assets.

What are you
making next?

Have a launch, workshop, or campaign in mind?
Let’s talk about a direction that fits.

isaacsight@gmail.com ↗