20 / Permanent Records Roadhouse
Independent concept · Full case study · Design + MotionDig all day. Stay for the show.
A gig-poster campaign for a record store that becomes a bar and a stage after dark — a vinyl groove turning into a beam of light. Now with a six-second motion cut.

Campaign hero + social story + motion / Completed · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 21 / Bicycle Kitchen
Independent concept · Full case studyYour hands. Our tools.
A two-color, risograph-style campaign for a volunteer-run nonprofit where people fix their own bikes — an exploded diagram as the hero.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 22 / Fugetsu-Do
Independent concept · Full case studySoft since 1903.
A seasonal campaign for a 123-year-old Little Tokyo mochi shop — layered washi circles instead of product shots.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 23 / LACAUSA
Independent concept · Full case studyMade here. Worn everywhere.
A process-led campaign for a made-in-LA womenswear label — sun-washed linen and late-afternoon light instead of a lookbook.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 24 / Brooke Callahan
Independent concept · Full case studyDyed by hand. Cut to move.
A color-drop campaign for an Echo Park label that dyes and sews in-house — dye-bath fields bleeding into each other.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 25 / Bar Covell
Independent concept · Full case studyChoose an adjective.
A typographic campaign for a Los Feliz wine bar with no written list — a glass that fills with words.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 26 / Jessica Alpert Design
Independent concept · Full case studyRooms that know you.
A new-client campaign for a Studio City interior design practice — a floor plan with one room lit from within.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 17 / Milla Chocolates
Independent concept · Full case studyA gift, beautifully considered.
A gifting campaign that treats the box like a gallery object — faceted geometry in cocoa, blush and one plane of gold.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 18 / TuCha
Independent concept · Full case studyA sweeter pause.
A tea-and-dessert campaign built from steam, a clay arch and a gradient that moves from matcha to milk tea.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 19 / The Chocolate Dispensary
Independent concept · Full case studyFind your next favorite.
A discovery campaign that treats craft chocolate like an independent bookstore — a shelf of spines, one pulled forward.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 12 / Joan Gray Candles
Independent concept · Full case studyA memory, lit.
A gifting campaign that treats scent as memory: forest shadows on folded paper, a single editorial serif, no product shown.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 13 / DEHV
Independent concept · Full case studyScent meets sculpture.
A brutalist collection campaign for concrete candles — chalk grey, one persimmon beam of light, and a grotesk set at architectural scale.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 14 / Soft Ember
Independent concept · Full case studySlow the moment.
A mood-led collection campaign: a sun slipping behind painterly linen hills, built so every new mood gets its own sky.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 15 / Flower Song LA
Independent concept · Full case studyMake something unexpected.
A workshop campaign built like an art-school collage — cut paper, cobalt, fuchsia and acid lime, and permission to get it wrong.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 16 / FlowerSchool Los Angeles
Independent concept · Full case studyAn evening in bloom.
An invitation-style campaign for private workshops: ink botanicals around a midnight aubergine field and an italic serif headline.

Campaign hero + social story / Completed board · Case study: brief, system, sample copy, proposed rolloutRead the case study ↗ 09 / Amude
Independent concept · Design + MotionSet the mood.
An abstract amber-light study inspired by hand-poured candles and the rituals around scent.

10 / Viola Floral
Independent concept · Design + MotionA weekly reason to bloom.
A tactile paper-flower campaign introducing the idea of an ongoing floral membership.

11 / Penny Oven
Independent concept · Design + MotionBring the morning.
An illustrated catering campaign for shared breakfasts, gatherings and office mornings.

01 / Nanda Jewelry
Independent conceptThe everyday edit.
The business’s layering sets and everyday essentials suggested a campaign built around choosing pieces that become part of a daily routine.

02 / Claysita
Independent conceptMake room to make.
The business’s mix of classes, workshops and studio memberships suggested a campaign about making space for a creative practice.

03 / HYPE Fitness
Independent conceptFind your people.
Find your rhythm.
The business’s community-first, no-ego approach to fitness inspired a campaign about belonging and rhythm rather than body-transformation promises.

04 / LeightWorks
Independent conceptLight, in motion.
The way the brand describes color shifting with light and movement suggested a campaign that makes that optical quality the visual story.

05 / Hands in Clay L.A.
Independent conceptYour first piece
starts here.
The business’s introductory classes and private lessons make a natural starting point for an inviting campaign aimed at first-time potters.

06 / Echo Art Studio
Independent conceptGive a little
creative time.
The business’s pottery and art classes, private events and gift cards suggested an experience-led gifting campaign.

07 / Kamyi.Art
Independent conceptSmall folds.
Lasting impressions.
The business’s Kyoto-paper origami designs and museum-shop stockists inspired a campaign that celebrates the detail and material behind the work.

08 / Stone Garden Ceramics
Independent conceptA little room
to grow.
The business’s ceramics classes suggested an approachable campaign connecting making by hand with the idea of growth.

Ways to work together
Direction → Design → Motion01 / DIRECTIONA clear point of view.
Brand positioning, visual territories, campaign ideas, and art direction built around a specific business goal.
02 / DESIGNA coherent campaign.
Hero creative, social assets, email graphics, sales presentations, and identity or packaging concepts that belong together.
03 / MOTIONAn idea that moves.
Short social clips, animated campaign graphics, and product-reveal concepts. AI-assisted production, grounded in your approved assets.