Milla
A gift, beautifully considered.
A gifting campaign that treats the box like a gallery object — faceted geometry in cocoa, blush and one plane of gold.
Campaign direction · Hero + story design · Rollout plan
A gift, beautifully considered.
Why this line, for this business.
The business
Milla Chocolates makes geometric, fine-art chocolates and presents them with the care of a gallery piece.
The goal
Give gifting its own campaign — something a corporate buyer or a careful gift-giver reads as considered before they ever see a flavor list.
The central idea
A considered gift is an object first. The hero stages abstract faceted solids the way a museum would stage a sculpture: hard light, a stone plinth, one gold plane. It borrows the brand’s geometry without ever pretending to be the product.
Sculpture, not confection.
Abstract faceted forms carry the geometry so the direction is honest about being illustrative. Approved product photography can take the same plinth later.
Gallery-catalogue type.
A quiet modern serif at modest scale, with the brand tracked wide above it. The CTA is a single small line — the restraint is the luxury cue.
Image as a window.
The photograph sits inside a cream card rather than bleeding to the edge, which reads as print and frames the object like a plate in a catalogue.
Object. Plinth. One line.
A framed image panel, a serif headline to its left (or above, in vertical) and a single CTA. Seasonal gifting swaps the object and the gold accent; the card and the hierarchy never change.
Cream card with an inset image panel. Tracked brand name top-left, serif headline, one-line CTA at the base.
The object in the panel — abstract geometry now, an approved product still later — and the accent metal.
Landscape puts type beside the image. Vertical stacks headline over image and moves the CTA below it.
Two formats.
One identity.
The landscape hero and the vertical story were designed together so the campaign reads the same on a website banner and on a phone. This is the completed, deliverable artwork; everything in section 05 builds on it.
Words that match
the pictures.
Starter copy in the campaign’s voice — a headline, a supporting line, three social captions and an email subject. Written to show the tone; the business would refine every line.
A gift, beautifully considered.
Supporting lineGeometric chocolates from Milla, boxed for the people who notice the details.
Call to actionExplore gifting
- Some gifts are opened. Some are looked at first. A gift, beautifully considered.
- Corporate and custom gifting from Milla Chocolates — explore gifting.
- Geometry you can taste. Boxes you won’t throw away.
A gift, beautifully considered — gifting from Milla Chocolates
Completed assets.
Proposed extensions.
The two completed pieces are the complimentary concept. The rest is how the idea could grow if the business wants to take it further — each would be scoped separately and built from approved brand assets.
Campaign hero · 3:2
The landscape design on the board above.
Vertical story · 9:16
Stacked story version with the image panel below the headline.
Motion cut
Light sweeps across the facets; the gold plane catches last. Six seconds, loopable.
Gifting catalogue page
The same card-and-plate structure as a one-page PDF for corporate orders.
Product round two
Approved photography of real pieces on the same plinth, same light.
The next test is a real piece on the plinth: if the restraint still holds with actual chocolate in frame, the system is done.
Project scope & production notes
What this study covers
Campaign idea
Visual direction
Hero + vertical story design
Sample copy and rollout plan
Created as a complimentary, self-initiated concept and shared with the business as a proposal.
What it is not
An independent concept for a real business, created without its involvement. The artwork is AI-assisted and illustrative; it does not depict Milla Chocolates’ products or packaging.
No commission, client approval or measured results exist for this work. Motion, print and email items in the rollout are proposals only.
TuCha
A sweeter pause.