Jessica Alpert
Rooms that know you.
A new-client campaign for a Studio City interior design practice — a floor plan with one room lit from within.
Campaign direction · Hero + story design · Rollout plan
Rooms that know you.
Why this line, for this business.
The business
Jessica Alpert Design is an interior design studio in Studio City, founded in 2019, working from new builds through to furnishing.
The goal
Give a studio whose work is bespoke a campaign that doesn’t show other people’s houses — something for new-client inquiries and project-launch posts that feels like the studio, not a portfolio.
The central idea
The plan is where every project starts; the lit room is where it ends. A fine graphite floor plan, most of it faint, with one room glowing amber as if someone just turned on a lamp. The headline promises the part of design that isn’t visible in a photograph.
Plan, not portfolio.
A drawn floor plan never shows a client’s home and never fabricates an interior. It shows the studio’s way of thinking instead.
One lit room.
Amber light in a single room is the whole emotional move — the moment a drawing becomes somebody’s evening.
Brass, graphite, linen.
A hairline brass rule, pencil greys and a cream linen texture. Materials a designer would actually specify.
Draw the plan. Light one room.
Every project post can use the same device: that project’s plan, the room that mattered most lit up, a line about it. For inquiries, a generic plan and the headline. The studio gets a visual signature without ever posting a client’s photograph it would rather hold back.
Cream linen field, graphite plan, one amber-lit room, brass hairline, refined serif headline, hairline-sans annotations.
The plan itself, which room is lit, and the headline or project line.
Landscape lays the plan beside the headline. Vertical places the plan below it with the lit room centered.
Two formats.
One identity.
The landscape hero and the vertical story were designed together so the campaign reads the same on a website banner and on a phone. This is the completed, deliverable artwork; everything in section 05 builds on it.
Words that match
the pictures.
Starter copy in the campaign’s voice — a headline, a supporting line, three social captions and an email subject. Written to show the tone; the business would refine every line.
Rooms that know you.
Supporting lineInterior design from the first drawing to the last lamp, for people who want their home to feel like theirs.
Call to actionStart a project
- A plan is just lines until one room lights up. Rooms that know you.
- New build or new sofa — we start the same way, with a drawing. Start a project.
- The best compliment we get: ‘it feels like us.’
Rooms that know you — starting a project with Jessica Alpert Design
Completed assets.
Proposed extensions.
The two completed pieces are the complimentary concept. The rest is how the idea could grow if the business wants to take it further — each would be scoped separately and built from approved brand assets.
Campaign hero · 3:2
The landscape design on the board above.
Vertical story · 9:16
Story version with the lit room centered below the headline.
Project-launch template
Each new project announced with its own plan and lit room, before any photos exist.
Inquiry one-sheet
A single page with the headline, the device and how a project begins.
Motion cut
The plan draws itself in graphite; the room warms to amber last. Six seconds.
The project-launch template is the quiet win: the studio can announce work months before it can photograph it.
Project scope & production notes
What this study covers
Campaign idea
Visual direction
Hero + vertical story design
Sample copy and rollout plan
Created as a complimentary, self-initiated concept and shared with the business as a proposal.
What it is not
An independent concept for a real business, created without its involvement. The artwork is AI-assisted and illustrative; the floor plan is invented and does not depict any client’s home or the studio’s work.
No commission, client approval or measured results exist for this work. Motion, print and email items in the rollout are proposals only.
Joan Gray
A memory, lit.