Verde Soapery
Made for the occasion.
A gifting campaign printed like wrapping paper — pressed flowers and eucalyptus in two-colour risograph, with the line cut across them on a green ribbon.
Campaign direction · Hero + story design · Rollout plan
Made for the occasion.
Why this line, for this business.
The business
Verde Soapery offers custom gift sets and private-label soap alongside its own range, which makes it as much a gifting business as a soap business.
The goal
Give the gifting and private-label offer its own campaign so a buyer planning a wedding, a corporate thank-you or a holiday order sees it as the main event.
The central idea
Every occasion gets its own set, so the campaign is the wrapping paper. A botanical print in two inks, slightly misregistered the way a risograph is, with the line printed across it on a ribbon. It looks like a gift before anything is opened.
Print, not product.
The botanicals are an abstract two-colour print. No boxes or labels are shown, so real sets can be photographed on the same paper later.
Two inks, one ribbon.
Forest green and blush on cream. The green diagonal panel is the ribbon and the headline sits on it.
Tall serif, cream.
A Didone-style serif knocked out of green reads as an invitation; the CTA stays small in the same green.
Printed, botanical, giftable.
A wrapping-paper system: a two-ink botanical pattern per occasion, one diagonal ribbon panel, a tall serif headline. Weddings get blush, corporate gets cream, winter gets a deep red; the ribbon and the type never change.
Brand name small at the top, headline on the ribbon panel, CTA below in green. Always two inks on cream.
The pattern and the second ink colour. Each occasion is its own print.
Landscape runs the ribbon corner to corner. Vertical steepens the ribbon and stacks the headline.
Two formats.
One identity.
The landscape hero and the vertical story were designed together so the campaign reads the same on a website banner and on a phone. This is the completed, deliverable artwork; everything in section 05 builds on it.
Words that match
the pictures.
Starter copy in the campaign’s voice — a headline, a supporting line, three social captions and an email subject. Written to show the tone; the business would refine every line.
Made for the occasion.
Supporting lineCustom gift sets and private-label soap from Verde Soapery. Tell us the occasion; we’ll build the set.
Call to actionBuild a gift set
- Weddings, welcomes, thank-yous. Made for the occasion.
- Choose the scents, the count and the card. Build a gift set.
- Your label, our soap. Private-label sets for the people you want to remember you.
Made for the occasion: custom gift sets, now open
Completed assets.
Proposed extensions.
The two completed pieces are the complimentary concept. The rest is how the idea could grow if the business wants to take it further — each would be scoped separately and built from approved brand assets.
Campaign hero · 3:2
Delivered as the landscape design on the board above.
Vertical story · 9:16
Instagram story and Reels cover with the steeper ribbon.
Occasion prints
Wedding, corporate and holiday patterns, printed as real wrapping paper and tissue.
Gift-set builder page
A simple web page that walks a buyer through scents, count and card.
Short motion
The ribbon panel wipes across the print; six seconds, 9:16.
A gifting business deserves wrapping paper, not a soap ad.
Project scope & production notes
What this study covers
Campaign idea
Visual direction
Hero + vertical story design
Sample copy and rollout plan
Created as a complimentary, self-initiated concept and shared with the business as a proposal.
What it is not
No actual Verde Soapery products, packaging or labels are shown; the boxes and ribbon are abstract forms generated under art direction.
No commission, client approval or measured results exist for this work. Motion, print and email items in the rollout are proposals only.
Concept, art direction, copy, type and colour direction: Isaac Hernandez. Artwork generated with AI models under his direction.
Mona Lynne
Make room for a little ritual.