Mona Lynne
Make room for a little ritual.
A pop-art campaign for soaps and bath bombs — a grid of candy-coloured bathroom tiles, one fizzing sphere spilling foam across them, and a hand-painted sign for a headline.
Campaign direction · Hero + story design · Rollout plan
Make room for a little ritual.
Why this line, for this business.
The business
Mona Lynne makes handmade soaps and bath bombs in bright colours, the kind of product that is bought as much for the mood as for the wash.
The goal
Match the product’s colour with a campaign that is just as joyful, and tie it to one small idea: carving out a moment to pause.
The central idea
The bathroom wall as a pop-art canvas. A tile grid in four candy colours, one bath bomb fizzing out of its square, and the line painted across the tiles like a sign in a 1960s bathhouse. Bright, clean, a little surreal.
Tiles, not products.
The grid is the brand’s stage. The sphere is abstract, so the real products can star on the same tiles later.
Four candy colours.
Pink, tangerine, lilac and aqua, glossy with real reflections, lit flat and sunny so it reads clean rather than sugary.
Sign-painter type.
Chunky rounded letters in white with a plum shadow break across the grid like hand lettering; the CTA stays small in plum.
Glossy, gridded, buoyant.
A tile system: the grid is fixed, the colours rotate with the range, and one product per piece breaks the grid. Real bath bombs and soaps shot on tiles drop straight in.
Tile grid, white sign type with plum shadow, brand name small in plum, CTA in plum.
Tile colours and the one thing that breaks the grid: a bomb, a bar, a splash.
Landscape lets the foam spill sideways. Vertical stacks the headline and drops the sphere to the base.
Two formats.
One identity.
The landscape hero and the vertical story were designed together so the campaign reads the same on a website banner and on a phone. This is the completed, deliverable artwork; everything in section 05 builds on it.
Words that match
the pictures.
Starter copy in the campaign’s voice — a headline, a supporting line, three social captions and an email subject. Written to show the tone; the business would refine every line.
Make room for a little ritual.
Supporting lineHandmade soaps and bath bombs from Mona Lynne. Colourful, fizzy, and entirely yours for twenty minutes.
Call to actionShop soaps & bath bombs
- Twenty minutes. One bath bomb. Make room for a little ritual.
- New colours in the tub this week. Shop soaps and bath bombs.
- The day can wait. The bath can’t. Make room for a little ritual.
Make room for a little ritual — new colours are in
Completed assets.
Proposed extensions.
The two completed pieces are the complimentary concept. The rest is how the idea could grow if the business wants to take it further — each would be scoped separately and built from approved brand assets.
Campaign hero · 3:2
Delivered as the landscape design on the board above.
Vertical story · 9:16
Instagram story and Reels cover with the stacked sign type.
Colour series
One tile palette per scent, photographed with the real products on tile.
Gift box and card
A small tiled box in the four-colour palette with the line inside the lid.
Short motion
A bath bomb drops into one tile and fizzes across the grid; six seconds, 9:16.
Joy is the brand. The campaign just gives it a reason.
Project scope & production notes
What this study covers
Campaign idea
Visual direction
Hero + vertical story design
Sample copy and rollout plan
Created as a complimentary, self-initiated concept and shared with the business as a proposal.
What it is not
No actual Mona Lynne soaps, bath bombs or packaging are shown; the shapes are abstract forms generated under art direction.
No commission, client approval or measured results exist for this work. Motion, print and email items in the rollout are proposals only.
Concept, art direction, copy, type and colour direction: Isaac Hernandez. Artwork generated with AI models under his direction.
Joan Gray
A memory, lit.